SEO works like this: When the browser searches they’ll more than likely to  look over the first page of results that they find. Typically, the common psychology of the browser is to follow a link which they find on that first page or they get distracted  hence tries another search. Honestly, browser only very, very rarely make it as far as the  Page 3 of the search engine rank pages. This means that if your website is not among the first page of the SERP then you are actually missing out quite a lot! Ouch scary isn’t it!

SEO is SCIENCE, arts and commerce. Let’s be honest here,  every website is different, each project is different and that’s what make SEO process adventurous, fun and o yes , EXCITING!

Well as the leading search engine optimization company we have come up with a list of a few methods which has enabled us in achieving the desired results for our clients, located all across the globe

Rule 1: No, don’t try to be Shakespeare – Yes, you already know this that the little crawler scouring through the net are the exceptional consumers of content. The crawlers read whatever they get on the Internet but the thing is, they don’t really understand it. In fact they can’t understand this from a critical point of view. Yes, the crawlers will tell you what a sentence or paragraph or article is all about however whether it’s plentiful or a prolific one, they cant tell you. So search engine like Google assigns value to content while relying on the behavior of human readers, and that is if people like it, Google likes it so make your SEO Copywriting for real readers  copywriting for people. Keep your content to the point, scalable, scannable and easy to understand.  SEO copywriting is DEFINITELY in and stands as the ultimate source in getting more links. The only way to get links is by writing better content.

Rule 2: Write what has not been written – Correct more than 99.9% of stuff has been written about before at least once. But the good news is Internet is also  The Simpsons where everything has been done before but still rooms are left to answer the  unanswered  countless arguments. There are thousands of viewpoints that haven’t been touched yet and as the SEO copywriter, it’s your job to find out and write.  And once you’ve identified a fresh topic, write the optimized content.

Rule 3:  what’s your keyword density formula? : What is the optimized content , is it that the content which follows an exact keyword density formula ? or is it the content  which incorporate keywords into every single sentence or every single paragraph? Perhaps you have also heard that you are supposed to infuse one keyword into every seventh sentence.  Not really and these are all whole load of crap!

Do it step wise. First keep the target keyword intact and also try to identify the semantic ones. And then try to write naturally. The fact is if your content is about a topic you hope to rank for, you will be automatically using keywords or phrases quite naturally. And inserting keywords here and there  where they don’t belong will only produce choppy and spammy content which the real readers wont like hence search engine will also dislike. It’s a waste of time.

Don’t think too much about optimization when you’re writing and once you’ve completed writing the most engaging content in the world, then sit tight and start optimizing it.

Rule 4: The good bad secret of optimized content: There is a huge SEO Myth that is, optimized content is just content with stuffed keywords. WRONG and plainly wrong! In fact if it would have been like this  then you wouldn’t need writers.  Does that mean you don’t want keywords in your content? Wrong again, you MUST have a few keywords but don’t overdo it. Keep the writing in such a way that the opportunities present themselves naturally and then try pouncing on them! Let’s again take an example – let’s say you are optimizing “ Carpet cleaning Miami” and this phrase rank No. 1 in Google! But this phrase is missing out on the related searches. Why? Because they have no instances of “Residential carpet cleaning Miami”, Commercial carpet cleaning Miami” or “Used carpet cleaning  Miami and many more! And that’s what the optimized content is all about.

Rule 5:  Don’t confuse search engines with duplicate page titles: Never do these blunders! The more information search engine crawlers can deduce from each page heightens the likelihood your site will be pinpointed for a specific keyword or phrase.

Let us face it, there are plenty of people who often do search for something online using the popular search engines like Yahoo, Google, Bing or MSN and research says that more than 80% of people out of the online searchers do not make it to the second page of the search result.

To make your site visible, you will definitely want it to be in the coveted top 10 in the major search engines. But who is the magician and what is that magic wand which helps tour site to climb high in the SERPs? Search engine optimization popularly known as SEO is an overwhelming technique, which helps your site to climb high while steering in the relevant footprints. There is so much out there in this search engine marketing and optimization technique that it will bemuse you. However, if you boil down all these, you will find only three core things, ‘’Keywords’’,” on site optimization “ and “off site optimization”.

Keywords: In the online optimization everything seems to center around keyword and is therefore the most significant step. When you type something in the search engine like, ‘’ free software tools” , there are actually a number of things which plays significant roles in the relevant search result that you see. However, the top results are reckoned as the most relevant search results. Now the most important thing is for keywords like this there is always tough competition and it is indeed not worth competing as it takes months to be on the first page. So, does that mean you won’t target for keywords? Certainly not, so target for keywords which have a general higher search volume, but low competition rate, to illustrate to your niche business area. This is indeed a key step.

Once you are done with your keyword analysis it is the time to take the next step, On-Site SEO.

On site SEO is the process of making sure that all your keyword appears in the appropriate places on your website. Apt keywords in right places like in Meta tags, title tags etc helps Google and the other search engines to establish your website as a relevant one to what people are searching for. For a good onsite SEM and SEO, you need to put the keywords in your title, your meta tags, the website description, the H1, H2, H3 tags, and Bold them.

Now let’s get into off-site:

Off site SEO is one of the hardest factors with search engine optimization. Here it is in nutshell. The search engines look for how many websites have links on your site to determine the importance of your site. There is a catch line again! The search engines also look for quality back links. Confused? Well here it goes. You have a website with 90 back links of mediocre quality and Mr. X has a website with 70 back links with high page rank sites like YouTube, squidoo, ehow etc! Ouch his website will rank higher and will get a better visibility!

And that is all about SEO in nutshell. There are still tons of unsaid tricks, you can play with, however those are the vital points to remember to start with.