It has happened finally- Google has unveiled the much awaited Google+! So what’s so great about it? Let me tell you this is the company’s top secret social layer which finally turns all of the Search Engines into one single giant social network.

Trust me; Google has always dominated the Search Engine War for many years still getting into the social media business proved tricky. Let’s look back to history now- with Google Buzz, Google created certain amount of wave, Orkut was a big hit however at the day’s end failed to go in the planned direction. Right; Google had actually no product to counter the successful and growing social network, Facebook. Ouch that was quite a pain but Google didn’t keep quiet. Since the last one year it has been worked on a particular project. Rumors spread about the Google Circle however Google snubbed that off and then slowly but steadily unveiled the ‘Google+’ as beta version to a limited number of users on June 28, 2011. Google tried to downplay it but people started talking about and tweeting about the new guy in the town!

Google went on to record that they made this + because people are actually hating Facebook and this new Google + had some remarkable help from none other than Facebook founder Mark Zuckerberg. Niw the most important question – why is this so important ?  Well, think once Zuckerberg is on the platform which will be, ( if not yet) the Facebook’s biggest competitor. The concept of Friends which is core to Facebook also holds true for Google+ however Google has carried to the next level while calling it ‘Circles’. Perhaps by now you are aware that it is through Circles you have to select and organize contacts into groups for optimal sharing. The best part is the whole idea is way more intuitive than Facebook groups and also much convenient to use.

Wait! There are still many more features that Google+ has showcased. These are not just innovative but also a much better version of an existing service either by Google or a third party. Let’s take the example of Sparks here. Well, Sparks combines Google Reader and social bookmarking websites, thus making it easier for you to share content you like with the people whom you like, aka Circles. Let me tell you another big feature of Google+. Have you noticed the toolbar that exists across the top of all Google sites? Well, it’s of incredible use and once the Circles are set, you can share it with any of them from any Google site. THANKS to the TOOLBAR!

Giant Google however confirms that these features are simply the tip of the iceberg and there are much bigger aspects waiting as surprises to take us by awe. If I am not mistaking I remember Google being voted as one of the most trusted brands in the world since 2007. Google + stands as an extension of Google itself hence it includes, combines and integrates the big Google properties into one big platform to let the people find and share.

Well, it goes without saying that Google has broken the ice once again! Kudos!

Well, one of the most significant news in TV presenter Jonathan Ross’s life was the revelation that he is hosting this year’s Bafta awards. Curiously this news never hit in the usual way through the publicist or through a press release. You are right; it came directly from Ross himself, through the Twitter feed.

Those, who are still at their wit’s end for them, Twitter is a micro blogging site where people write short messages. Well for the uninitiated, Twitter has almost revolutionized the concept of blogging whilst introducing a whole new idea of ‘micro blogging’. Here you are limited to just certain numbers of characters to communicate your message. One thing’s for sure Twitter has thrown the challenge to be even more succinct while communicating! It’s now just the KERNEL which matters.

Wait! Ross is just not the only celebrity participating, as Stephen Fry recently revealed he too is a regular user. In fact, in January, Barack Obama was the most popular person with more than 144,000 followers. Ashton Kutcher also uses Twitter and boasts around a million followers. Britney Spears, Amitabh Bachhan, Sashi Tharoor, you name any and you will find him at Twitter.

In fact celebrities are taking their remarks, opinions and even rants at each other to the public stage because finally they have discovered the tweeting game. Gone are the days of paparazzi lurking behind the bushes with the hope to get a shot of celebrity self-sabotage. Well, internet has now made it truly large and has widened the scope, as now the superstars and those seeking superstardom have just chucked out the middle man and publicize their own emotional reactions, opinions and even their reactions to the events of their daily life. And things are pretty much in shape within that 140 characters or less!

Well, the need of keeping off the journalists giving out manipulated information to the celeb’s fan was much needed which has been finally being taken care of as now the celebs who are more willing to disclose certain personal or professional information to their fans, can do so directly. Incredibly true, now fans and the celebs have a common platform TWITTER where they can meet directly instead of those gossip magazines.

Did you say that it’s a much older concept? In fact you are not wrong wholly. Blogs and the networking sites like the MySpace etc have been providing this service for the past couple of years. But as the good things always come in nice packaging so is the Twitter and the enticing fact about tweeting is, its intimacy and the sheer ease of use. You got that correct, it takes just few seconds for a celeb to write a quick update and create ripple.

Wait, when a service is so easy to sign up then it’s common to find people who impersonate the high profile figures. In fact it was not long ago when genuine Twitter user Philip Schofield exposed someone who was posing as his fellow. Still one fact remains constant and that is the number if actual celebs on twitter are still on rise, in spite of the slight initial hiccups.

So, all the girls out there or the boys reading this article, pull up your sleeves to access your favourite stars. Forget about the idea of mailing a fan letter and now all you have to do is to reply arrow and type 140 character messages. Honestly, tweeting with the celebrities will now make your day and will surely give you something to talk and brag about at the coffee break!

Pay-per-click advertising is an extremely efficient tool responsible for turning every click into profitable sales! Wait, research has recently unveiled a daunting fact. It shows, that very few people actually scroll “below the fold” on the first SERP; that means few click to secondary SERPs and fewer clicks even beyond.

So the basics of PPC ad campaign remain as getting found. How? Well, these can actually be broken down to four significant areas like

Keywords: Study keywords and try doing a thorough keyword research, use keyword groups in order to segment your audiences. Also try and use various match type to ensure that the right users are targeted at the right time in their buying cycle.

Ad copy: Use well researched keywords in your ad copy, to prioritize well the relevance of what your advertisements.

Landing page: Yes, that’s important and you make sure that your landing page is relevant to your keywords, and also to your ads.

Performance Tracking: Study all the metrics which are important to your business and then monitor and improve your campaigns through proven and controlled testing.

Well, are you doing all these but still not getting result? Then it is the time to think beyond the basics. Here are the next steps for a successful PPC ad campaign.

Step 1: Do not just limit yourself by using only exact match. On the contrary, now try and set the main keyword to broad match and apply all the irrelevant modifiers (the long list of other keywords) as negative matches.

Step 2: Try and use dynamic keywords. If you are targeting to advertise a lot of similar products or may be trying to advertise a particular product that comes in an array of colors, sizes or models then try improving the quality of your ad campaign by using DYNAMIC KEYWORD INSERTION (DKI) method into your copy.

Step 3: Try including the discounts and other selling points in your ad campaign. If you offer online discounts, free shipping etc, then include these also. However try to test them against each other in each keyword group because at times, each might perform differently at different stages of the buying process. A word of caution here! If you are including the discount offers then also monitor the discount codes carefully. In a word, ensure that your discount codes are not making the visitors to pay less despite their capacity of paying the fuller price.

Step 4: These days most of the Search Engines offer the state of the art option of scheduling your ads for a particular time of the day and even offers you the greater flexibility to increase or decrease the bids. It is advisable that you monitor performance by time of day and based on that research, increase your ad budget on the ‘peak converting’ time. Well, get this straight, the peak converting times does not necessarily means to be the ‘peak traffic time’.

Step 5: Are you currently advertising everywhere? Stop it immediately and disable the content partners in the current campaigns. Well, it doesn’t matter if you have got ROI out of the content network, now start duplicating these campaigns and let these new copies target only the content network. In a nutshell, it’s time to optimize your two sets of campaigns separately.

Step 6: Understand the basics of the searcher behavior. How? Well there are two great places to look at for this the Google Trendz and the eBay Pulse, which offers volume of historical data on popular keywords. Study these to identify your seasonal keywords, and also to determine the outdated terms that aren’t worth pursuing anymore.

Seek help of the professionals to generating great business online with an immense web presence.

And in the 21st century, the rapid advancement in web technology has ultimately resulted in social media becoming the most fluid market with many types of ebb and flows. The demand for a hot tool on the market which people will gravitate towards was always there and the new age social media marketing with web 2.0 platform steadily filled the gap.

As of now, twitter remains as the current darling of the social media world and the Social Media aficionados teamed with the mainstream media believe it to be one of the next big steps in social media marketing. Well, although Face book, Twitter and YouTube these 3 programs together have captured the online marketing arena but there are other popular sites like, MySpace, StumbleUpon, Digg, Reddit, Del.icio.us, Propeller, Clipmarks, Technorati, Mixx, FriendFeed, Diigo, SlideShare, Orkut, LinkedIn, BlogCatalog, MyBlogLog, DZone, Yahoo Buzz, Faves, Mister-Wong, Spurl, IndianPad, Searchles, Sphinn, PlugIM, BlinkList, Sociologs, Simpy, Swik, Jumptags, Squidoo, ShoutWire, Tagza, Slashdot and the list just goes on….. As a matter of fact, the marketing professionals are now seeking million other ways to reach and interact with their audience. It is indeed the online world and therefore the perfect time for the banner ads and texts to step aside to make room for the interactive marketing which elongates across multiple media thus connecting a target market.

Nowadays the online media marketing is somewhat based on the simple concept. As they say, “They’ll tell two people, and they’ll tell two people.” Simple concept isn’t it? And this type of viral marketing just cannot be bought with any of the traditional advertising means. Like the companies, the audience is also looking forward to take advantage of the demographic advantages and also of the ‘VIRALITY’ of the social media.

As it appears the future of online marketing is indeed affirmative and there is hardly any doubt about the fact. Blessed with the new baby, known as social media marketing, the online marketing now stays as one of the cost effective and feasible techniques to target a large audience without any substantial hike in the budget. Last but not the least, the most beneficial part of online marketing is perhaps the easy accessibility and interoperability. Face this, now just a single click link will fetch the results within a few seconds. Needless to say, with all these avenues and much more, the future of online advertising truly beckons more opportunities and even more advancements.

The fact is, we all love to interact. However unfortunately that is not happening because while some are speaking, others do not want to listen at all! And incidentally the ‘inter’ is always missing from ‘INTERACTION”. Well, where do we finally land up? A place where there is –

• More monologues than dialogues
• Content is generated less by consumers than producers

Take a break from monologues and let not the inter fade away from interaction. It’s time to bank on Social Media Optimization services.

Let’s face it, you no more want social media optimization but you NEED it. SMO for your firm is no more just a luxury but in today’s internet era it’s now a necessity. In a nutshell, more than you, your audience wants you there assures:

• Instant Connection
• Cost effective communication
• Greater access
• Better usability

Yes, all these and much more make social media the favorable destination for interaction. With the growth of the World Wide Web the internet has become destined to be ruled by the viewers. The viewers now decide what they want, how they want, how much they want and above all when they want it! Entrepreneurs need to comprehend that the strength of media strongly lies here.

So the idea is to let the users do whatever they want to and just keep them doing that. Precisely just keep them networked and for this you need to respond to them, connect them and above all make it a cakewalk for them to communicate.

Optimizing for the social media

The fun part of SMO is that the fun part never ceases to exist. The thread of the social media communication is never broken so there the opportunity remains as UNLIMITED to which you can optimize it.

Let us simplify this point with an example. Let’s say you make a product and some people buy it. However, they find it difficult to use the product hence stops your product from being popular. This is exactly where social media comes in. Just create a “How to do” video and simplify your product usage. Now put it on your blog, website, forum, microblogging profile and other video sharing sites such as Youtube, Vimeo, Blip TV and RELAX. Every view will spread the information, people love to share. More to it, online buzz will also boost the popularity of your product as the “How to Use” videos spread like Virus!

Although Facebook, Twitter and YouTube these 3 programs together have captured the online marketing arena but there are other popular sites like, MySpace, StumbleUpon, Digg, Reddit, Del.icio.us, Propeller, Clipmarks, Technorati, Mixx, FriendFeed, Diigo, SlideShare, Orkut, LinkedIn, BlogCatalog, MyBlogLog, DZone, Yahoo Buzz, Faves, Mister-Wong, Spurl, IndianPad, Searchles, Sphinn, PlugIM, BlinkList, Ka-Boom-It, Megite, Newsvine, Netvouz, Connotea, Folked, A1-webmarks, BUMPzee, Google Bookmarks, Sociologs, Simpy, Swik, Jumptags, Squidoo, ShoutWire, Tagza, Slashdot & Wirefan.

Do you think your job is now done? Well no as it is never with social media. Remember, the moment you stop doing social media optimization, your audience has less and less things to talk about. So keep them involved, establish active communication, nourish them and EXPECT REWARDS! It’s all about driving sales by creating a buzz about your product so engage the professional SMO service provider to make your internet marketing a real big affair!

They are certainly not as on – your – face as the magazine article submission, but online article submission is indeed potent in making your site climb high in the SERPs. For the internet user there is one common fact and that is the power of unique, relevant, original, keyword specific content because the little internet crawlers are there to hunt down the relevant contents, which boasts the maximum amount of specific and well researched keywords. The significance of a well written, scanable, foolproof and well researched content is priceless. Understanding this fact, the web masters are also in hunt for nothing but the best. This makes article submission service as the need of the hour for better and consistent rank result.

However, there is a catch line! Just submitting fabulous articles will not bring forth any result and you need to do SEO articles submission to par excellent article submission sites to take care of your online requirement. In lay language the marketing gurus refer this strategy as ‘Viral Marketing’

Here are some article writing guidelines to ponder on before you take the leap.

• Title: A catchy headline is the first step. A well drafted headline not only makes the article ‘sticky’ but prompts the reader to read the entire and even browse through your link(which you provide at the ‘bio box’)
• Body: You may have written a good title and an engaging opening statement but you can never float the boat till what you say in the article body is substantial. If you move away from your point, well you’re only wasting your reader’s precious time.
• Style: It is indeed difficult to write simple English and be rest assured that you can never stand a chance with the web browser if your article is not simple or easy flowing.

Another important aspect is any article which you submit to any of the directories, usually remains there for quite a long time with your

name attached to it. So be wary of what you submit; read and re-read before you finally hit the ‘publish’ button.

They are certainly not as on – your – face as the magazine article submission, but online article submission is indeed potent in making your site climb high in the SERPs. For the internet user there is one common fact and that is the power of unique, relevant, original, keyword specific content because the little internet crawlers are there to hunt down the relevant contents, which boasts the maximum amount of specific and well researched keywords. The significance of a well written, scanable, foolproof and well researched content is priceless. Understanding this fact, the web masters are also in hunt for nothing but the best. This makes article submission service as the need of the hour for better and consistent rank result.

However, there is a catch line! Just submitting fabulous articles will not bring forth any result and you need to do SEO articles submission to par excellent article submission sites to take care of your online requirement. In lay language the marketing gurus refer this strategy as ‘Viral Marketing’

Here are some article writing guidelines to ponder on before you take the leap.

• Title: A catchy headline is the first step. A well drafted headline not only makes the article ‘sticky’ but prompts the reader to read the entire and even browse through your link(which you provide at the ‘bio box’)
• Body: You may have written a good title and an engaging opening statement but you can never float the boat till what you say in the article body is substantial. If you move away from your point, well you’re only wasting your reader’s precious time.
• Style: It is indeed difficult to write simple English and be rest assured that you can never stand a chance with the web browser if your article is not simple or easy flowing.

Another important aspect is any article which you submit to any of the directories, usually remains there for quite a long time with your name attached to it. So be wary of what you submit; read and re-read before you finally hit the ‘publish’ button.