Tuesday, September 27, 2011 : Mahalaya

Durga Puja

Monday, october 3,2011:  Saptami

Tuesday, october 4,2011: Ashtami

Wednesday, october 5, 2011: Nabami

Thrusday, october 6, 2011: Dashami

Tuesday, october 11, 2011: Lakshmi Puja

Wednesday, october 26,2011: Kali Puja

Thrusday, November 10,2011: Guru Nanak’s Birth Day

Notes: Saturday and Sunday are our weekly Holidays.

HTML 5

Well, HTML 5 stands as the latest version of HTML, which promises bringing an array of useful feature to enhance the browsers experience. The idea is to overcome the limitations of HTML 4 while introducing some of the cool options to enhance functionality.

Cool HTML Features

Only one DOCTYPE: HTML has made it much easier to make document declaration and it can be done as — .
Geo-Location API: This cool new feature helps you to identify the users’ location hence it is beneficial for the online businesses in keeping a track of their potential visitors.
Canvas Element : this feature has enhanced the drawing functions and it is now much easier to create graphics, images, animations, etc.
Audio and Video Support: This is a pretty cool feature indeed! You simply do not need any additional plug-in or set up, as the HTML 5 now allows easy incorporation of audio or video elements in a page.
Offline data Storage: the name is pretty self explanatory as the HTML 5 allows storing files or web applications and makes them accessible without internet connectivity.

HTML 5 is currently not supported by all the browsers however once the browser compatibility is established HTML 5 will have the potential in changing the way websites are created.

CSS 3

Just as HTML 5, CSS 3 has also made its mark with its many features. This has not only augmented the aesthetic appeal but also improved functionality.

Cool CSS 3 features

Box Shadows: Yes, this is now possible to add the desired shadow effect to any element of the web page. This feature was absent in CSS 2.1
Multiple Backgrounds: This is one more cool and useful CSS 1 feature with which you can create multiple backgrounds for single element.
Color Schemes plus opacity: CSS 3 allows developers to select from multiple color options, whether RGB, CMYK or HSL. This also allows them to define the opacity or transparency level right into the code in an easy manner. Simply they need to write the code in CSS 3 as RGBa or HSLa where ‘a’ stands for alpha or opacity.
Multiple Column Layouts: This feature allows making use of multiple columns for the text as per the requirement.
Rounded corners: Another cool feature and it makes it possible to have rounded corners without any extra effort. With Border Radius property of CSS 3, it is now easy to create round edges for a box.
Border Image: CSS 3 also allows designers the sheer flexibility of using an image for a border with its border image property.
Text shadows: This helps in providing a drop shadow underneath HTML text elements.
Easier font additions: The idea is to let you add a new font, simply upload the file to your server and linking to the CSS file.
Transform: This allows you to select the particular size, or to put it in simple language, it allows you to choose how big you want an area to become during hover.

Do you really need anything more to design and develop cutting edge websites?

Finally the Chiropractors in the industry have understood the hard fact that they need the chiropractic website to get the maximum number of patients. Why? Well, the reason is simple- a neat chiropractic website design will allow people to learn about your practice and will contact you via the internet. Makes sense, isn’t it!

Yes, you have got that right; the interactive chiropractic website service expands your authority and also grows your practice. At Xigmapro Software we offer you the utmost advantage to increase patient retention and referrals through our cutting edge Chiropractic website design service.

Let’s face this; our chiropractic website design brings you the new patients or increases your cash flow the way it could.

We take care of the most important elements of the Chiropractic site

Contact information: we put your contact details–including address, phone number, and e-mail address to not only let the patients contact you but also to show that your practice is legitimate.

Including a location map: this is pretty helpful and including a map on your “Contact Us” page can help new patients to find your office location

Lead Capture Form: For a service business like chiropractic practice, it is more appropriate to use a lead capture form to collect contact information.

Photographs: These help in building confidence of the website visitors. You can even go a step beyond photos and include videos on your website. Yes, its effective to add these personal touch!

What you can expect?

• We choose the design that best fits your practice
• We select the Color Scheme that matches your practice

Our chiropractic website design ENSURES:

• Compelling way to capture the name and email address of visitors to your site
• An automated email follow-up system to turn visitors into patients
• A multi-media system to educate prospective patients
• An automated system to generate and follow-up with patient referrals
• The system to reactivate inactive chiropractic patients
• A complete system that delivers welcome messages and educational material to new patients
• A concept and system that does your networking with local businesses for you

Google panda update is on so it is the best time to revisit what exactly Panda is and what it is not. Your friend is talking about it; perhaps your colleagues are worried about it so now it’s your turn to know about the Google Panda Update to encash its benefit in making your site climb high. That’s right; Google updated Panda in late June, and now is the perfect time to run through the update.

Panda is certainly not an overall ranking algorithm which has been employed by Google, the age old algorithm rule has been rightly aligned and revised to make the big thing happen ONLINE. Let’s start from the basics of the SEO. Once the Search engines collect pages from across the web they sort through it to determine which the best are. As a matter of fact, Google is continuously tweaking the algorithm rule to make changes. Well, if the algorithm were a real recipe then this new Panda update is like adding a bit of salt, a pinch of sugar or may be a teaspoon of a new flavoring. The algorithm is pretty much the same, barring the little changes.

For the uninitiated Google’s Panda Update is actually a revision to the algorithmic rule for pages that it considers as poor quality. The Google Panda takes into consideration the metrics as opposed to the only determining factor for example the inbound link count or the keyword usage. The Google Panda update usage statistics like the tine on site, bounce rate and average page reviews takes into account. Panda also determines your page value based on the social signals and on the amount of branded searches.

With new panda update it is simply not adequate to front load your Title Tag with well researched keywords, throw a few keywords here and there into the body of the page, and simply submit the page to a few directories! Well you have to fortify these on site SEO methodology by submitting your site to some awesome sites- the site that actually engage and appeals the real browsers.

It goes without saying that Google tweaked their algorithm rule in order to deliver the most relevant result to their users. Let’s take an example – many a time you have typed “How to… “ in order to get some kind of informative article. Google has come up with Ezine articles and to your awe you have often noticed how frustratingly spammed these contents are. Google does not want to lose its valued client like you owing to spammy results.

Great content, scalable and scanable writing, great submissions to high PR sites are now almost mandatory as per Google Panda update. Forget the concept of Panda once, for the take of your site also it is a significant benchmark indeed set by the Search Engine.

Let’s adjust our online world as Panda. Confused where to start with? Wait I will tell you step wise!

First look at your site and the analytics also. Try to be honest to yourself to identify both your strength and weakness. Let’s say, you observe a high bounce rate, waste no time to take the necessary measure

Bank on the industry leaders to create high quality, relevant and usable content which would be liked by the real users. Yes, keep them in mind always and remove low quality, spammy materials. Trust me Google Panda is pretty merciless when it boils down to content!

And get active in Social Media. Google Panda update is taking social media participation as a positive indicator to steer your site. Ensure making social work for your site now.

Do you have duplicate content in two pages? Remove at the earliest or else employ the rel=canonical tags to specify which page of you want Google to index. Now the most important word- DO NOT PLAGIARIZE. As alluded above Google has become stricter to plagiarism!

It has happened finally- Google has unveiled the much awaited Google+! So what’s so great about it? Let me tell you this is the company’s top secret social layer which finally turns all of the Search Engines into one single giant social network.

Trust me; Google has always dominated the Search Engine War for many years still getting into the social media business proved tricky. Let’s look back to history now- with Google Buzz, Google created certain amount of wave, Orkut was a big hit however at the day’s end failed to go in the planned direction. Right; Google had actually no product to counter the successful and growing social network, Facebook. Ouch that was quite a pain but Google didn’t keep quiet. Since the last one year it has been worked on a particular project. Rumors spread about the Google Circle however Google snubbed that off and then slowly but steadily unveiled the ‘Google+’ as beta version to a limited number of users on June 28, 2011. Google tried to downplay it but people started talking about and tweeting about the new guy in the town!

Google went on to record that they made this + because people are actually hating Facebook and this new Google + had some remarkable help from none other than Facebook founder Mark Zuckerberg. Niw the most important question – why is this so important ?  Well, think once Zuckerberg is on the platform which will be, ( if not yet) the Facebook’s biggest competitor. The concept of Friends which is core to Facebook also holds true for Google+ however Google has carried to the next level while calling it ‘Circles’. Perhaps by now you are aware that it is through Circles you have to select and organize contacts into groups for optimal sharing. The best part is the whole idea is way more intuitive than Facebook groups and also much convenient to use.

Wait! There are still many more features that Google+ has showcased. These are not just innovative but also a much better version of an existing service either by Google or a third party. Let’s take the example of Sparks here. Well, Sparks combines Google Reader and social bookmarking websites, thus making it easier for you to share content you like with the people whom you like, aka Circles. Let me tell you another big feature of Google+. Have you noticed the toolbar that exists across the top of all Google sites? Well, it’s of incredible use and once the Circles are set, you can share it with any of them from any Google site. THANKS to the TOOLBAR!

Giant Google however confirms that these features are simply the tip of the iceberg and there are much bigger aspects waiting as surprises to take us by awe. If I am not mistaking I remember Google being voted as one of the most trusted brands in the world since 2007. Google + stands as an extension of Google itself hence it includes, combines and integrates the big Google properties into one big platform to let the people find and share.

Well, it goes without saying that Google has broken the ice once again! Kudos!

SEO works like this: When the browser searches they’ll more than likely to  look over the first page of results that they find. Typically, the common psychology of the browser is to follow a link which they find on that first page or they get distracted  hence tries another search. Honestly, browser only very, very rarely make it as far as the  Page 3 of the search engine rank pages. This means that if your website is not among the first page of the SERP then you are actually missing out quite a lot! Ouch scary isn’t it!

SEO is SCIENCE, arts and commerce. Let’s be honest here,  every website is different, each project is different and that’s what make SEO process adventurous, fun and o yes , EXCITING!

Well as the leading search engine optimization company we have come up with a list of a few methods which has enabled us in achieving the desired results for our clients, located all across the globe

Rule 1: No, don’t try to be Shakespeare – Yes, you already know this that the little crawler scouring through the net are the exceptional consumers of content. The crawlers read whatever they get on the Internet but the thing is, they don’t really understand it. In fact they can’t understand this from a critical point of view. Yes, the crawlers will tell you what a sentence or paragraph or article is all about however whether it’s plentiful or a prolific one, they cant tell you. So search engine like Google assigns value to content while relying on the behavior of human readers, and that is if people like it, Google likes it so make your SEO Copywriting for real readers  copywriting for people. Keep your content to the point, scalable, scannable and easy to understand.  SEO copywriting is DEFINITELY in and stands as the ultimate source in getting more links. The only way to get links is by writing better content.

Rule 2: Write what has not been written – Correct more than 99.9% of stuff has been written about before at least once. But the good news is Internet is also  The Simpsons where everything has been done before but still rooms are left to answer the  unanswered  countless arguments. There are thousands of viewpoints that haven’t been touched yet and as the SEO copywriter, it’s your job to find out and write.  And once you’ve identified a fresh topic, write the optimized content.

Rule 3:  what’s your keyword density formula? : What is the optimized content , is it that the content which follows an exact keyword density formula ? or is it the content  which incorporate keywords into every single sentence or every single paragraph? Perhaps you have also heard that you are supposed to infuse one keyword into every seventh sentence.  Not really and these are all whole load of crap!

Do it step wise. First keep the target keyword intact and also try to identify the semantic ones. And then try to write naturally. The fact is if your content is about a topic you hope to rank for, you will be automatically using keywords or phrases quite naturally. And inserting keywords here and there  where they don’t belong will only produce choppy and spammy content which the real readers wont like hence search engine will also dislike. It’s a waste of time.

Don’t think too much about optimization when you’re writing and once you’ve completed writing the most engaging content in the world, then sit tight and start optimizing it.

Rule 4: The good bad secret of optimized content: There is a huge SEO Myth that is, optimized content is just content with stuffed keywords. WRONG and plainly wrong! In fact if it would have been like this  then you wouldn’t need writers.  Does that mean you don’t want keywords in your content? Wrong again, you MUST have a few keywords but don’t overdo it. Keep the writing in such a way that the opportunities present themselves naturally and then try pouncing on them! Let’s again take an example – let’s say you are optimizing “ Carpet cleaning Miami” and this phrase rank No. 1 in Google! But this phrase is missing out on the related searches. Why? Because they have no instances of “Residential carpet cleaning Miami”, Commercial carpet cleaning Miami” or “Used carpet cleaning  Miami and many more! And that’s what the optimized content is all about.

Rule 5:  Don’t confuse search engines with duplicate page titles: Never do these blunders! The more information search engine crawlers can deduce from each page heightens the likelihood your site will be pinpointed for a specific keyword or phrase.

Well, one of the most significant news in TV presenter Jonathan Ross’s life was the revelation that he is hosting this year’s Bafta awards. Curiously this news never hit in the usual way through the publicist or through a press release. You are right; it came directly from Ross himself, through the Twitter feed.

Those, who are still at their wit’s end for them, Twitter is a micro blogging site where people write short messages. Well for the uninitiated, Twitter has almost revolutionized the concept of blogging whilst introducing a whole new idea of ‘micro blogging’. Here you are limited to just certain numbers of characters to communicate your message. One thing’s for sure Twitter has thrown the challenge to be even more succinct while communicating! It’s now just the KERNEL which matters.

Wait! Ross is just not the only celebrity participating, as Stephen Fry recently revealed he too is a regular user. In fact, in January, Barack Obama was the most popular person with more than 144,000 followers. Ashton Kutcher also uses Twitter and boasts around a million followers. Britney Spears, Amitabh Bachhan, Sashi Tharoor, you name any and you will find him at Twitter.

In fact celebrities are taking their remarks, opinions and even rants at each other to the public stage because finally they have discovered the tweeting game. Gone are the days of paparazzi lurking behind the bushes with the hope to get a shot of celebrity self-sabotage. Well, internet has now made it truly large and has widened the scope, as now the superstars and those seeking superstardom have just chucked out the middle man and publicize their own emotional reactions, opinions and even their reactions to the events of their daily life. And things are pretty much in shape within that 140 characters or less!

Well, the need of keeping off the journalists giving out manipulated information to the celeb’s fan was much needed which has been finally being taken care of as now the celebs who are more willing to disclose certain personal or professional information to their fans, can do so directly. Incredibly true, now fans and the celebs have a common platform TWITTER where they can meet directly instead of those gossip magazines.

Did you say that it’s a much older concept? In fact you are not wrong wholly. Blogs and the networking sites like the MySpace etc have been providing this service for the past couple of years. But as the good things always come in nice packaging so is the Twitter and the enticing fact about tweeting is, its intimacy and the sheer ease of use. You got that correct, it takes just few seconds for a celeb to write a quick update and create ripple.

Wait, when a service is so easy to sign up then it’s common to find people who impersonate the high profile figures. In fact it was not long ago when genuine Twitter user Philip Schofield exposed someone who was posing as his fellow. Still one fact remains constant and that is the number if actual celebs on twitter are still on rise, in spite of the slight initial hiccups.

So, all the girls out there or the boys reading this article, pull up your sleeves to access your favourite stars. Forget about the idea of mailing a fan letter and now all you have to do is to reply arrow and type 140 character messages. Honestly, tweeting with the celebrities will now make your day and will surely give you something to talk and brag about at the coffee break!

Landing Page: What’s that?

In lay language the landing page is an introduction to the company with all the necessary information about the company aligned in a specific structure, which is to the point and accurate. In technical term the landing page is in fact any page where the traffic is directed to for some specific purpose and to take certain actions. As a matter of fact the significance of a landing page is to let the visitor take the desired action. Well, the point is the visitors may come from the organic search results such as pay per click, email newsletter, blogs, banner ads etc and ‘land’ at the home page (landing page) of your site.

Here comes the most important point- proper landing ensures better convenience for the users. In fact it takes just 2-3 seconds to decide whether to hook on to the site or to leave. Yes, you got it straight here bad landing pages has a direct impact on the effectiveness of your online marketing.

Well, try to read between the lines here, we are talking about a neat landing page which is the ‘must’ element in beefing up your web presence. So instead of spending an arm and a leg to get more traffic why don’t you just make the ‘landing page’ better!

How ? Here are some tips revealed to help you along the way to an amazing landing page

Create tailored landing pages: Try to club each special offer (that you provide) under its own landing page, with contents similar to the ads that link to it.

Clear call to action: Yes, this is important because the visitor must be invited to take action and to do something to complete the transaction. Well, this can range from purchasing the product to subscription or even providing of information.

Keep it clear and focused: That’s the keyword CLEAN LANDING PAGE. Never clutter your landing page with unnecessary information. Just keep it down to what is necessary for your visitor to make a decision and take action. Avoid distractions on the landing page and let the page do its work without tempting the visitor to look at other things or go to other places.

KISS (Keep It Simple and short): No more hanky panky , no more beating around bushes; the fact is you have got the visitor on your landing page so there is no need to sell the visitor with Flash and eye-popping images. Try to keep everything simple and straightforward. Consider using titles to focus things even more.

Load it up quickly: This is important and 8 seconds should be the very most time that it should take for the landing page to load completely. Well, be realistic and not everyone has broadband, so ensure that the landing page loads in a reasonable amount of time even on dial-up.

Create your own benchmark: Test and change the landing page according to the results to get the desired results. Try and create multiple landing pages and see which ones work the best. And once you figure out what works the best you can fine tune it even more for optimal results.

Avoid doing the following mistakes:

• Cluttered and unclear calls to action
• Confusing users with too many choices
• Asking too much information from the user
• Using too many visual distractions
• Using too much text on the page

Pay-per-click advertising is an extremely efficient tool responsible for turning every click into profitable sales! Wait, research has recently unveiled a daunting fact. It shows, that very few people actually scroll “below the fold” on the first SERP; that means few click to secondary SERPs and fewer clicks even beyond.

So the basics of PPC ad campaign remain as getting found. How? Well, these can actually be broken down to four significant areas like

Keywords: Study keywords and try doing a thorough keyword research, use keyword groups in order to segment your audiences. Also try and use various match type to ensure that the right users are targeted at the right time in their buying cycle.

Ad copy: Use well researched keywords in your ad copy, to prioritize well the relevance of what your advertisements.

Landing page: Yes, that’s important and you make sure that your landing page is relevant to your keywords, and also to your ads.

Performance Tracking: Study all the metrics which are important to your business and then monitor and improve your campaigns through proven and controlled testing.

Well, are you doing all these but still not getting result? Then it is the time to think beyond the basics. Here are the next steps for a successful PPC ad campaign.

Step 1: Do not just limit yourself by using only exact match. On the contrary, now try and set the main keyword to broad match and apply all the irrelevant modifiers (the long list of other keywords) as negative matches.

Step 2: Try and use dynamic keywords. If you are targeting to advertise a lot of similar products or may be trying to advertise a particular product that comes in an array of colors, sizes or models then try improving the quality of your ad campaign by using DYNAMIC KEYWORD INSERTION (DKI) method into your copy.

Step 3: Try including the discounts and other selling points in your ad campaign. If you offer online discounts, free shipping etc, then include these also. However try to test them against each other in each keyword group because at times, each might perform differently at different stages of the buying process. A word of caution here! If you are including the discount offers then also monitor the discount codes carefully. In a word, ensure that your discount codes are not making the visitors to pay less despite their capacity of paying the fuller price.

Step 4: These days most of the Search Engines offer the state of the art option of scheduling your ads for a particular time of the day and even offers you the greater flexibility to increase or decrease the bids. It is advisable that you monitor performance by time of day and based on that research, increase your ad budget on the ‘peak converting’ time. Well, get this straight, the peak converting times does not necessarily means to be the ‘peak traffic time’.

Step 5: Are you currently advertising everywhere? Stop it immediately and disable the content partners in the current campaigns. Well, it doesn’t matter if you have got ROI out of the content network, now start duplicating these campaigns and let these new copies target only the content network. In a nutshell, it’s time to optimize your two sets of campaigns separately.

Step 6: Understand the basics of the searcher behavior. How? Well there are two great places to look at for this the Google Trendz and the eBay Pulse, which offers volume of historical data on popular keywords. Study these to identify your seasonal keywords, and also to determine the outdated terms that aren’t worth pursuing anymore.

Seek help of the professionals to generating great business online with an immense web presence.

And in the 21st century, the rapid advancement in web technology has ultimately resulted in social media becoming the most fluid market with many types of ebb and flows. The demand for a hot tool on the market which people will gravitate towards was always there and the new age social media marketing with web 2.0 platform steadily filled the gap.

As of now, twitter remains as the current darling of the social media world and the Social Media aficionados teamed with the mainstream media believe it to be one of the next big steps in social media marketing. Well, although Face book, Twitter and YouTube these 3 programs together have captured the online marketing arena but there are other popular sites like, MySpace, StumbleUpon, Digg, Reddit, Del.icio.us, Propeller, Clipmarks, Technorati, Mixx, FriendFeed, Diigo, SlideShare, Orkut, LinkedIn, BlogCatalog, MyBlogLog, DZone, Yahoo Buzz, Faves, Mister-Wong, Spurl, IndianPad, Searchles, Sphinn, PlugIM, BlinkList, Sociologs, Simpy, Swik, Jumptags, Squidoo, ShoutWire, Tagza, Slashdot and the list just goes on….. As a matter of fact, the marketing professionals are now seeking million other ways to reach and interact with their audience. It is indeed the online world and therefore the perfect time for the banner ads and texts to step aside to make room for the interactive marketing which elongates across multiple media thus connecting a target market.

Nowadays the online media marketing is somewhat based on the simple concept. As they say, “They’ll tell two people, and they’ll tell two people.” Simple concept isn’t it? And this type of viral marketing just cannot be bought with any of the traditional advertising means. Like the companies, the audience is also looking forward to take advantage of the demographic advantages and also of the ‘VIRALITY’ of the social media.

As it appears the future of online marketing is indeed affirmative and there is hardly any doubt about the fact. Blessed with the new baby, known as social media marketing, the online marketing now stays as one of the cost effective and feasible techniques to target a large audience without any substantial hike in the budget. Last but not the least, the most beneficial part of online marketing is perhaps the easy accessibility and interoperability. Face this, now just a single click link will fetch the results within a few seconds. Needless to say, with all these avenues and much more, the future of online advertising truly beckons more opportunities and even more advancements.