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	<title>Website Design Company</title>
	<atom:link href="http://www.xigmapro.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.xigmapro.com</link>
	<description>Ecommerce Website Design Company, Kolkata, India</description>
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		<title>Xigmapro Holiday List 2012</title>
		<link>http://www.xigmapro.com/blog/xigmapro-holiday-list-2012/</link>
		<comments>http://www.xigmapro.com/blog/xigmapro-holiday-list-2012/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 05:03:16 +0000</pubDate>
		<dc:creator>ananya</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News @xigmapro]]></category>

		<guid isPermaLink="false">http://www.xigmapro.com/?p=1318</guid>
		<description><![CDATA[West Bengal Government Holiday List 2012 from April to December:
Saturday and Sunday are weekly holiday for Xigmapro Software.
All holiday list which are falling between monday to friday are:
Good Friday : Friday, April 6
May/Labor Day: Tuesday, May 1
Independance Day: Wednesday, August 15
Biswakarma Puja: Monday, September 17
Mahatma Gandhi BirthDay: Tuesday, October 2
Durga Puja(Mahasaptami to MahaDashmi): Monday October [...]]]></description>
			<content:encoded><![CDATA[<p>West Bengal Government Holiday List 2012 from April to December:</p>
<p>Saturday and Sunday are weekly holiday for Xigmapro Software.</p>
<p>All holiday list which are falling between monday to friday are:</p>
<p>Good Friday : Friday, April 6</p>
<p>May/Labor Day: Tuesday, May 1</p>
<p>Independance Day: Wednesday, August 15</p>
<p>Biswakarma Puja: Monday, September 17</p>
<p>Mahatma Gandhi BirthDay: Tuesday, October 2</p>
<p>Durga Puja(Mahasaptami to MahaDashmi): Monday October 22 to Thrusday October 25</p>
<p>Lakhshmi Puja : Monday, October 29</p>
<p>Deepavali/Diwali/Dipabali: Tuesday, November 13</p>
<p>Chritmas Day: Tuesday, December 25</p>
<p>Gurunanak Birth Day: Wednesday, November 28</p>
]]></content:encoded>
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		<title>Xigmapro Toolbar for Mozilla Firefox and Internet Explorer</title>
		<link>http://www.xigmapro.com/blog/xigmapro-toolbar-for-mozilla-firefox-and-internet-explorer/</link>
		<comments>http://www.xigmapro.com/blog/xigmapro-toolbar-for-mozilla-firefox-and-internet-explorer/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 02:01:26 +0000</pubDate>
		<dc:creator>ananya</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News @xigmapro]]></category>
		<category><![CDATA[xigmapro news]]></category>
		<category><![CDATA[xigmapro software facebook]]></category>
		<category><![CDATA[xigmapro software toolbar]]></category>

		<guid isPermaLink="false">http://www.xigmapro.com/?p=1315</guid>
		<description><![CDATA[
We recently launched Xigmapro Toolbar. Install it in your browser to get all latest updates at one click.
]]></description>
			<content:encoded><![CDATA[<p><a href="https://s3.amazonaws.com/com.alexa.toolbar/atbp/lDfn5w/download/index.htm"><img src="http://www.alexa.com/images/tbplatform/promotebuttons/blue/TB-banner1-1.jpg" alt="Get our toolbar!" /></a></p>
<p>We recently launched Xigmapro Toolbar. Install it in your browser to get all latest updates at one click.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Visitors Ignoring Your Call to Action?</title>
		<link>http://www.xigmapro.com/blog/visitors-ignoring-your-call-to-action/</link>
		<comments>http://www.xigmapro.com/blog/visitors-ignoring-your-call-to-action/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 06:50:20 +0000</pubDate>
		<dc:creator>ananya</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.xigmapro.com/?p=1309</guid>
		<description><![CDATA[Tell me honestly, how many times have you heard that it is significant to have a clear &#8216;call to action&#8217; on your website? Perhaps a number of time right! Yes, this is important because the visitor must be invited to take action and to do something to complete the transaction. Well, this can range from [...]]]></description>
			<content:encoded><![CDATA[<p>Tell me honestly, how many times have you heard that it is significant to have a clear &#8216;call to action&#8217; on your website? Perhaps a number of time right! Yes, this is important because the visitor must be invited to take action and to do something to complete the transaction. Well, this can range from purchasing the product to subscription or even providing of information. A well designed, customized and scanable call to action can have a tremendously positive impact on your business.</p>
<p>Still, one of the most overlooked aspects of call to action is its wording. As a matter of fact it is not a good idea tolet your visitor think much on what to do next when it comes to the point of <strong> &#8216;call to action&#8217;.</strong></p>
<p style="text-align: center;"><img class="size-thumbnail wp-image-1310 aligncenter" style="margin-top: 3px; margin-bottom: 3px; border: 3px solid black;" title="call-to-action" src="http://www.xigmapro.com/wp-content/uploads/2012/02/call-to-action-158x84.jpg" alt="call-to-action" width="222" height="116" /></p>
<p>Most common mistake: Let&#8217;s say you are the professional service company. Now think that you want the vistors to take a look at your site and take a consultation with you through the online form. So, ypu have made the primary call to actiopn as <strong>&#8216;REQUEST FOR CONSULTATION&#8217;</strong>. Ouch that&#8217;s a costly mistake indeed because the browser would be interested to judge you as a service provider initially before taking the consultation. Prior writing your call to action it is certainly better to do little thinking. Employ your website analytics to find out what pages people visit just before requesting a consultation. The browser surely have a list of questions about your company, try to find out those.</p>
<p><strong>Tip 1: </strong>Once you figure out what questions you need to answer it is the time to direct the visitors to the page which answers their questions. Your landing page call to action should contain <strong>&#8220;See our portfolio&#8221;. &#8221; our case stidies&#8221;, &#8220;Services we offer&#8221;</strong>, to offer answers to their WH questions.</p>
<p><strong>Tip 2:</strong> Place whatever content your customers are looking for right at the home page. It is all about providing appropriate goods on the platter for your visitor as soon as they visit your page.</p>
<h2>Here are a few other factors to consider when reviewing your website’s call to action:</h2>
<p><strong>Point 1: </strong>Let&#8217;s accept the fact &#8211; not all of your website visitors are the same so it is of aparamount importance to look at each of these traffic sources befopre jumping at the conclusion on what your website visitors do and don’t. Also, there are visitors who are hardly aware about your product yet so pay special attention to these visitors since they are the prospective customers our office. Well, how do you like the idea of creating landing pages for each of your services? This way you can easily segment your traffic by visitor role and customize your calls-to-action for each of them.</p>
<p><strong>Point 2: </strong>Never simply rewrite your call to action and launch it. Get it checked by conducting A/B testing. A good way to do this is by using the Google Website Optimizer.</p>
<h2>DO NOT make your call to action</h2>
<ul>
<li> Cluttered and unclear</li>
<li> Confusing  with too many choices</li>
<li> Asking too much information from the user</li>
<li> Using     too many visual distractions</li>
<li> Using     too much text on the page</li>
</ul>
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		<item>
		<title>Writer&#8217;s block? Focus on 5 things now</title>
		<link>http://www.xigmapro.com/blog/writers-block-focus-on-5-things-now/</link>
		<comments>http://www.xigmapro.com/blog/writers-block-focus-on-5-things-now/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 06:41:24 +0000</pubDate>
		<dc:creator>ananya</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.xigmapro.com/?p=1307</guid>
		<description><![CDATA[To be honest at some point of time we all experience this – Yes, i am talking about the writer&#8217;s block which most of the writers experience. You simply open a blank Word document with your hypergraphia brimming high, with every good intention of starting the article, and then it happens. Yes, the email starts, [...]]]></description>
			<content:encoded><![CDATA[<p>To be honest at some point of time we all experience this – Yes, i am talking about the <strong>writer&#8217;s block </strong>which most of the writers experience. You simply open a blank Word document with your <strong>hypergraphia brimming</strong> high, with every good intention of starting the article, and then it happens. Yes, the email starts, the phone rings or simply your friend drops in!</p>
<h2>Here are a few tactics:</h2>
<p><strong>Stay offline: </strong>To be honest if constant interruptions are keeping you from writing, it is better to minimize these. Log out of the chat, put your cell on the silent mode and try to shut yourself out from all the possible distractions.</p>
<p><strong>Set your writing time:</strong> How do you like the idea of setting aside your writing time? Ot is certainly a good idea to carve out a time to write and then simply ignore the block!</p>
<p><strong>Take writing as a regular task not as an art:</strong> the famous and prolific writer- Stephen King once said – if we think ourselves as the labourers it becomes much easier to sit down and write! Honestly, at the day&#8217;s end we are just creating things – poems, stories, articles- only we use grammar and vocabulary instead of brick and mortar. Put your critical brain off and it helps to beat your block!</p>
<p><strong>Set deadlines and try keeping it :</strong> Yes it helps. It is a good idea to find a writing partner and hold each other to deadlines in an encouraging way</p>
<p><strong>Break it up : </strong>If possible, break the writing task into smaller, more manageable tasks. Set your own goal to complete your research in one day and the next day you can finish the outline. Take another day to break the writing tasks down based on the outline.</p>
<p><strong>Be wary of your own dilly – dally tactics: </strong>Ask yourself, are you tending to procastinate or is it that you are really busy! Are you really busy or are you simply putting it off? It is important to get the answers of all these questions.</p>
]]></content:encoded>
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		<title>Page Ranking: More than mere optimization</title>
		<link>http://www.xigmapro.com/blog/page-ranking-more-than-mere-optimization/</link>
		<comments>http://www.xigmapro.com/blog/page-ranking-more-than-mere-optimization/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 06:36:00 +0000</pubDate>
		<dc:creator>ananya</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.xigmapro.com/?p=1301</guid>
		<description><![CDATA[&#8220;We need our website to show up in the search pages. &#8220;; &#8220;You know what, we don&#8217;t show up for anything&#8221;; &#8220;Our website is great still we don’t show up for searches.&#8221;- sounds similar, right? Yes, these are perhaps the most common sentences we get to hear when it comes to the point of optimizing [...]]]></description>
			<content:encoded><![CDATA[<p><strong>&#8220;We need our website to show up in the search pages. &#8220;; &#8220;You know what, we don&#8217;t show up for anything&#8221;; &#8220;Our website is great still we don’t show up for searches.&#8221;</strong>- sounds similar, right? Yes, these are perhaps the most common sentences we get to hear when it comes to the point of optimizing for the search engine pages.</p>
<p>Well, this is the consistent problem with the &#8216;ranking centric&#8217; mindset, which does not reflect a powerful rationale for getting involved in SEO! In general, if the prospect can’t explain what he or she hopes to achieve beyond than mere <strong>“higher rankings”</strong> or <strong>“more traffic”</strong>, the point comes in educating. The point we want to make here – as more and more people are getting into SEO for the wrong reasons it is perhaps the best time to educate them.</p>
<p>Achieving high rankings for targeted key phrases is just a small piece of the entire online marketing puzzle and now we will discuss a few additional, but equally vital, pieces.</p>
<p><strong>Website Conversion: </strong>This is the art and science of getting more of the people who come to your website. As a matter of fact &#8211; the critical point that is commonly overlooked is that no number of high search engine positions will address the real problem if your site fails to serve as an effective marketing and sales tool. Well , it is not high traffic whioch matters but high sales volume which plays the trick!</p>
<p><strong>Online PR : </strong>Your website is typically one potential online destination where people can find more about your company so its time to optimize your site better with optimized press releases and expert articles. It is advisable to have your company name mentioned on popular news sites and industry portals, where credibility is more inherent.</p>
<p><strong>Optimized Press Releases, articles and newsletters: </strong>when one researches for news related to your industry, you want your company represented in the results and this is where the press release service keeps you covered.one more way to promote your expertise and business is to write expert articles and submit them to the leading online publications in your field. On the other hand direct mail which was once considered as the marketer&#8217;s dream has been replaced by the newsletter service.</p>
<p><strong>Yes, these are simply few of the additional ways to expand an online initiative beyond a misdirected ranking-centric approach. </strong></p>
]]></content:encoded>
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		<title>West Bengal Holidays List 2011</title>
		<link>http://www.xigmapro.com/blog/news-xigmapro/west-bengal-holidays-list-2011/</link>
		<comments>http://www.xigmapro.com/blog/news-xigmapro/west-bengal-holidays-list-2011/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 07:54:47 +0000</pubDate>
		<dc:creator>ananya</dc:creator>
				<category><![CDATA[News @xigmapro]]></category>

		<guid isPermaLink="false">http://www.xigmapro.com/?p=1285</guid>
		<description><![CDATA[As Xigmapro is located in Kolkata, West Bengal, hence we follow West Bengal Government Holidays. Below is the List of Holidays during Festive Season starting September 2011:
Tuesday, September 27, 2011 : Mahalaya
Durga Puja
Monday, october 3,2011:  Saptami
Tuesday, october 4,2011: Ashtami
Wednesday, october 5, 2011: Nabami
Thrusday, october 6, 2011: Dashami
Tuesday, october 11, 2011: Lakshmi Puja
Wednesday, october 26,2011: Kali [...]]]></description>
			<content:encoded><![CDATA[<p>As Xigmapro is located in Kolkata, West Bengal, hence we follow West Bengal Government Holidays. Below is the List of Holidays during Festive Season starting September 2011:</p>
<p>Tuesday, September 27, 2011 : Mahalaya</p>
<p><strong>Durga Puja</strong></p>
<p>Monday, october 3,2011:  Saptami</p>
<p>Tuesday, october 4,2011: Ashtami</p>
<p>Wednesday, october 5, 2011: Nabami</p>
<p>Thrusday, october 6, 2011: Dashami</p>
<p>Tuesday, october 11, 2011: Lakshmi Puja</p>
<p>Wednesday, october 26,2011: Kali Puja</p>
<p>Thrusday, November 10,2011: Guru Nanak&#8217;s Birth Day</p>
<p><strong>Notes: Saturday and Sunday are our weekly Holidays.</strong></p>
]]></content:encoded>
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		<title>Combination of HTML5 &amp; CSS3: Carrying web design to another plane!</title>
		<link>http://www.xigmapro.com/blog/combination-of-html5-css3-carrying-web-design-to-another-plane/</link>
		<comments>http://www.xigmapro.com/blog/combination-of-html5-css3-carrying-web-design-to-another-plane/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 04:29:55 +0000</pubDate>
		<dc:creator>ananya</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[HTML]]></category>

		<guid isPermaLink="false">http://www.xigmapro.com/?p=1282</guid>
		<description><![CDATA[Yes, it’s good to adhere to the technical advancements in order to remain competitive and also to utilize the benefits which they usher in. It is now the right time to ponder on the combination of HTML5 &#038; CSS 3, which stands as the biggest CATCHWORDS among designers and developers.]]></description>
			<content:encoded><![CDATA[<p>Finally the time has come to add an edge to the web design because newer technology now leaves the door ajar to newer possibilities. Yes, it’s good to adhere to the technical advancements in order to remain competitive and also to utilize the benefits which they usher in. It is now the right time to ponder on the combination of HTML5 &#038; CSS 3, which stands as the biggest <strong>CATCHWORDS</strong> among designers and developers. Well, the combination of HTML5 and CSS 3 offers incredible benefits to the designers and the web developers. In fact both have many new features, which if applied in combination increases the efficacy as well as the desirable results of any website. </p>
<h2>HTML 5</h2>
<p>Well, HTML 5 stands as the latest version of HTML, which promises bringing an array of useful feature to enhance the browsers experience. The idea is to overcome the limitations of HTML 4 while introducing some of the cool options to enhance functionality. </p>
<h3>Cool HTML Features</h3>
<p><strong>Only one DOCTYPE: </strong>HTML has made it much easier to make document declaration and it can be done as &#8212; <!doctype html>.<br />
<strong>Geo-Location API:</strong> This cool new feature helps you to identify the users’ location hence it is  beneficial for the online businesses in keeping a track of their potential visitors.<br />
<strong>Canvas Element :</strong> this feature has enhanced the drawing functions and it is now much easier to create graphics, images, animations, etc.<br />
<strong>Audio and Video Support:</strong> This is a pretty cool feature indeed! You simply do not need any additional plug-in or set up, as the HTML 5 now allows easy incorporation of audio or video elements in a page.<br />
<strong>Offline data Storage:</strong> the name is pretty self explanatory as the HTML 5 allows storing files or web applications and makes them accessible without internet connectivity.</p>
<p>HTML 5 is currently not supported by all the browsers however once the browser compatibility is established HTML 5 will have the potential in changing the way websites are created.</p>
<h2>CSS 3</h2>
<p>Just as HTML 5, CSS 3 has also made its mark with its many features. This has not only augmented the aesthetic appeal but also improved functionality.</p>
<h3>Cool CSS 3 features </h3>
<p><strong>Box Shadows: </strong>Yes, this is now possible to add the desired shadow effect to any element of the web page. This feature was absent in CSS 2.1<br />
<strong>Multiple Backgrounds:</strong> This is one more cool and useful CSS 1 feature with which you can create multiple backgrounds for single element.<br />
<strong>Color Schemes plus opacity: </strong>CSS 3 allows developers to select from multiple color options, whether RGB, CMYK or HSL. This also allows them to define the opacity or transparency level right into the code in an easy manner. Simply they need to write the code in CSS 3 as RGBa or HSLa where ‘a’ stands for alpha or opacity.<br />
Multiple Column Layouts: This feature allows making use of multiple columns for the text as per the requirement.<br />
<strong>Rounded corners:</strong> Another cool feature and it makes it possible to have rounded corners without any extra effort. With Border Radius property of CSS 3, it is now easy to create round edges for a box.<br />
<strong>Border Image:</strong>  CSS 3 also allows designers the sheer flexibility of using an image for a border with its border image property.<br />
<strong>Text shadows:</strong> This helps in providing a drop shadow underneath HTML text elements.<br />
<strong>Easier font additions: </strong>The idea is to let you add a new font, simply upload the file to your server and linking to the CSS file.<br />
<strong>Transform:</strong> This allows you to select the particular size, or to put it in simple language, it allows you to choose how big you want an area to become during hover. </p>
<p>Do you really need anything more to design and develop cutting edge websites?</p>
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		<title>Chiropractic Website Design &amp; Search Engine Optimization(SEO)</title>
		<link>http://www.xigmapro.com/blog/chiropractic-website-design/</link>
		<comments>http://www.xigmapro.com/blog/chiropractic-website-design/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 11:47:00 +0000</pubDate>
		<dc:creator>ananya</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Web design & development]]></category>
		<category><![CDATA[Chiropractic]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.xigmapro.com/?p=1266</guid>
		<description><![CDATA[Yes, you have got that right; the interactive chiropractic website service expands your authority and also grows your practice. At Xigmapro Software we offer you the utmost advantage to increase patient retention and referrals through our cutting edge Chiropractic website design service.]]></description>
			<content:encoded><![CDATA[<p><strong>OUR WORK:</strong></p>
<p><a href="http://www.academychiroandlaser.com/"><img class="aligncenter size-full wp-image-1267" title="academy-chiro-and-laser" src="http://www.xigmapro.com/wp-content/uploads/2011/07/academy-chiro-and-laser.JPG" alt="academy-chiro-and-laser" width="498" height="616" /></a></p>
<p><a href="http://hostbuddi.com/xigmapro-website-portfolio/all-ages/"><img class="aligncenter size-full wp-image-1271" title="all-ages-chiropractic" src="http://www.xigmapro.com/wp-content/uploads/2011/07/all-ages-chiropractic.JPG" alt="all-ages-chiropractic" width="428" height="482" /><br />
</a></p>
<p>Finally the Chiropractors in the industry have understood the hard fact that they need the chiropractic website to get the maximum number of patients. Why? Well, the reason is simple- a neat <strong>chiropractic website design</strong> will allow people to learn about your practice and will contact you via the internet. Makes sense, isn’t it!</p>
<p>Yes, you have got that right; the interactive chiropractic website service expands your authority and also grows your practice. At <strong>Xigmapro Software </strong>we offer you the utmost advantage to increase patient retention and referrals through our cutting edge Chiropractic website design service.</p>
<p>Let’s face this; our chiropractic website design brings you the new patients or increases your cash flow the way it could.</p>
<p><strong><em>We take care of the most important elements of the Chiropractic site</em></strong></p>
<p><strong>Contact information:</strong> we put your contact details&#8211;including address, phone number, and e-mail address to not only let the patients contact you but also to show that your practice is legitimate.</p>
<p><strong>Including a location map:</strong> this is pretty helpful and including a map on your &#8220;Contact Us&#8221; page can help new patients to find your office location</p>
<p><strong>Lead Capture Form:</strong> For a service business like chiropractic practice, it is more appropriate to use a lead capture form to collect contact information.</p>
<p><strong>Photographs</strong>: These help in building confidence of the website visitors. You can even go a step beyond photos and include videos on your website. Yes, its effective to add these personal touch!</p>
<p><strong><em>What you can expect?</em></strong></p>
<ul>
<li>We choose the design that best fits your practice</li>
<li>We select the Color Scheme that matches your practice</li>
</ul>
<p><strong><em>Our chiropractic website design ENSURES:</em></strong></p>
<ul>
<li>Compelling way to capture the name and email address of visitors to your site</li>
<li>An automated email follow-up system to turn visitors into patients</li>
<li>A multi-media system to educate prospective patients</li>
<li>An automated system to generate and follow-up with patient referrals</li>
<li>The system to reactivate inactive chiropractic patients</li>
<li>A complete system that delivers welcome messages and educational material to new patients</li>
<li>A concept and system that does your networking with local businesses for you</li>
</ul>
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		<title>Google Panda Update: Let’s adjust the world according to him!</title>
		<link>http://www.xigmapro.com/blog/google-panda-update-let%e2%80%99s-adjust-the-world-according-to-him/</link>
		<comments>http://www.xigmapro.com/blog/google-panda-update-let%e2%80%99s-adjust-the-world-according-to-him/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 07:20:12 +0000</pubDate>
		<dc:creator>ananya</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[serach engine optimization]]></category>
		<category><![CDATA[content firm]]></category>
		<category><![CDATA[gogole panda]]></category>
		<category><![CDATA[Search Engine]]></category>

		<guid isPermaLink="false">http://www.xigmapro.com/?p=1253</guid>
		<description><![CDATA[Panda is certainly not an overall ranking algorithm which has been employed by Google, the age old algorithm rule has been rightly aligned and revised to make the big thing happen ONLINE. Let’s start from the basics of the SEO. ]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><img class="size-full wp-image-1254 aligncenter" title="Google-Panda-Algorithm-Update" src="http://www.xigmapro.com/wp-content/uploads/2011/07/Google-Panda-Algorithm-Update.png" alt="Google-Panda-Algorithm-Update" width="426" height="164" /></p>
<p style="text-align: left;">Google panda update is on so it is the best time to revisit what exactly Panda is and what it is not. Your friend is talking about it; perhaps your colleagues are worried about it so now it’s your turn to know about the <strong>Google Panda Update </strong>to encash its benefit in making your site climb high. That’s right; <a title="gogole panda update" href="http://www.guardian.co.uk/technology/pda/2011/apr/13/google-panda-uk-update-winners-losers" target="_blank"><strong>Google updated Panda in late June</strong></a>, and now is the perfect time to run through the update.</p>
<p>Panda is certainly not an overall ranking algorithm which has been employed by Google, the age old algorithm rule has been rightly aligned and revised to make the big thing happen ONLINE. Let’s start from the basics of the SEO. Once the Search engines collect pages from across the web they sort through it to determine which the best are. As a matter of fact, Google is continuously tweaking the algorithm rule to make changes. Well, if the algorithm were a real recipe then this new Panda update is like adding a bit of salt, a pinch of sugar or may be a teaspoon of a new flavoring. The algorithm is pretty much the same, barring the little changes.</p>
<p>For the uninitiated Google’s Panda Update is actually a revision to the algorithmic rule for pages that it considers as poor quality. The Google Panda takes into consideration the metrics as opposed to the only determining factor for example the inbound link count or the keyword usage. The Google Panda update usage statistics like the tine on site, bounce rate and average page reviews takes into account. Panda also determines your page value based on the social signals and on the amount of branded searches.</p>
<p>With new panda update it is simply not adequate to front load your Title Tag with well researched keywords, throw a few keywords here and there into the body of the page, and simply submit the page to a few directories! Well you have to fortify these on site SEO methodology by submitting your site to some awesome sites- the site that actually engage and appeals the real browsers.</p>
<p>It goes without saying that Google tweaked their algorithm rule in order to deliver the most relevant result to their users. Let’s take an example – many a time you have typed “How to… “ in order to get some kind of informative article. Google has come up with <a title="ezine articles" href="http://ezinearticles.com/" target="_blank"><strong>Ezine articles</strong></a> and to your awe you have often noticed how frustratingly spammed these contents are. Google does not want to lose its valued client like you owing to spammy results.</p>
<p>Great content, scalable and scanable writing, great submissions to high PR sites are now almost mandatory as per Google Panda update. Forget the concept of Panda once, for the take of your site also it is a significant benchmark indeed set by the Search Engine.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-1255" title="Google-Panda2" src="http://www.xigmapro.com/wp-content/uploads/2011/07/Google-Panda2.jpg" alt="Google-Panda2" width="263" height="300" /></p>
<p style="text-align: left;">Let’s adjust our online world as Panda. Confused where to start with? Wait I will tell you step wise!</p>
<p>First look at your site and the<strong> analytics</strong> also. Try to be honest to yourself to identify both your strength and weakness. Let’s say, you observe a high bounce rate, waste no time to take the necessary measure</p>
<p>Bank on the industry leaders to <strong>create high quality, relevant and usable content</strong> which would be liked by the real users. Yes, keep them in mind always and <strong>remove low quality, spammy materials</strong>. Trust me Google Panda is pretty merciless when it boils down to content!</p>
<p>And get active in Social Media. Google Panda update is taking social media participation as a positive indicator to steer your site. Ensure making social work for your site now.</p>
<p>Do you have duplicate content in two pages? Remove at the earliest or else employ the rel=canonical tags to specify which page of you want Google to index. Now the most important word- <strong>DO NOT PLAGIARIZE</strong>. As alluded above Google has become stricter to plagiarism!</p>
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		<title>Google Plus: And then the war has begun….</title>
		<link>http://www.xigmapro.com/blog/google-plus-and-then-the-war-has-begun/</link>
		<comments>http://www.xigmapro.com/blog/google-plus-and-then-the-war-has-begun/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 09:54:04 +0000</pubDate>
		<dc:creator>ananya</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Circle]]></category>
		<category><![CDATA[Google Plus]]></category>

		<guid isPermaLink="false">http://www.xigmapro.com/?p=1248</guid>
		<description><![CDATA[Google went on to record that they made this + because people are actually hating Facebook and this new Google + had some remarkable help from none other than Facebook founder Mark Zukerberg. ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-1251" title="google-plus" src="http://www.xigmapro.com/wp-content/uploads/2011/07/google-plus-627x355.jpg" alt="google-plus" width="627" height="355" /></p>
<p>It has happened finally- Google has unveiled the much awaited Google+! So what’s so great about it? Let me tell you this is the company’s top secret social layer which finally turns all of the <strong>Search Engines</strong> into one single giant social network.</p>
<p>Trust me; Google has always dominated the Search Engine War for many years still getting into the social media business proved tricky. Let’s look back to history now- with Google Buzz, Google created certain amount of wave, Orkut was a big hit however at the day’s end failed to go in the planned direction. Right; Google had actually no product to counter the successful and growing social network, Facebook. Ouch that was quite a pain but Google didn’t keep quiet. Since the last one year it has been worked on a particular project. Rumors spread about the <strong>Google Circle</strong> however Google snubbed that off and then slowly but steadily unveiled the ‘Google+’ as beta version to a limited number of users on June 28, 2011. Google tried to downplay it but people started talking about and tweeting about the new guy in the town!</p>
<p>Google went on to record that they made this + because people are actually hating Facebook and this new Google + had some remarkable help from none other than <a title="facebook founder" href="http://en.wikipedia.org/wiki/Mark_Zuckerberg" target="_blank"><strong>Facebook founder Mark Zuckerberg</strong></a>. Niw the most important question – why is this so important ?  Well, think once Zuckerberg is on the platform which will be, ( if not yet) the Facebook’s biggest competitor. The concept of Friends which is core to Facebook also holds true for Google+ however Google has carried to the next level while calling it ‘Circles’. Perhaps by now you are aware that it is through Circles you have to select and organize contacts into groups for optimal sharing. <strong>The best part is the whole idea is way more intuitive than Facebook groups</strong> and also much convenient to use.</p>
<p>Wait! There are still many more features that Google+ has showcased. These are not just innovative but also a much better version of an existing service either by Google or a third party. Let’s take the example of Sparks here. Well, Sparks combines <strong>Google Reader</strong> and social bookmarking websites, thus making it easier for you to share content you like with the people whom you like, aka Circles. Let me tell you another big feature of Google+. Have you noticed the toolbar that exists across the top of all Google sites? Well, it’s of incredible use and once the Circles are set, you can share it with any of them from any Google site. <strong>THANKS to the TOOLBAR!</strong></p>
<p>Giant Google however confirms that these features are simply the tip of the iceberg and there are much bigger aspects waiting as surprises to take us by awe. If I am not mistaking I remember Google being voted as one of the most trusted brands in the world since 2007. Google + stands as an extension of Google itself hence it includes, combines and integrates the big Google properties into one big platform to let the people find and share.</p>
<p><strong><em>Well, it goes without saying that Google has broken the ice once again! Kudos!</em></strong></p>
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