 Structured Navigation
 Good and Attractive Website Design
 Good and Attractive Content
 Correct and Relevant Information
 User Centric Approach
 Ease of Using the Website
 Device Independence

Have you noted all these points that make a brilliant school website or a college one?
These are the desirable practices that good educational websites must exercise in order to commercialize their products and services well.
Not only web designing but also e-learning solutions are what many school and college websites intend to offer their students, other counselors, and teachers. There are some educational institutions who buy e-learning products from specific schools and colleges through their websites.

A good website designing company must provide the inclusion of following services and options for their clients who are, in fact, educational heads of schools and colleges:
 Web Design & Development (with a feel and look of education)
 Content Management Systems (CMS)
 Online Prospectus
 Search Engine Optimization (SEO)
 E-Learning Sections
 Annual Routine
 Newsboard
 Quiz Section
 Complaints and Suggestions
 Blog
 Prinicipal’s Message
 Letter to the Principal
 Quote of the Day
 Chat Service (Online and Offline)
 Online Payment of Fees
 Calendar
 Exam Schedules
 IT Corners
 Online Results
 Student Referrals
 Parents Corner
 Extra-Curricular Activities
 Admission Criteria
 Admission Form
 Forum
 Community
 Events
 Social Media Interface
If people in need find these information within seconds, the educational website is operating well. Some amendments will be essential if things go otherwise. Poor indexing and poor design are two reasons which prevent people from getting what they want in a website. A good educational website reduces the frequency of calls a school or college administrators get to respond various information all of which can be made available on the website.
Let the ease breeze flow through the information window decorated well with useful and innovative design.

“….YES! We have done it” was the first applause my wife reacted with in great pleasure after our month-long effort to promote our website to Rank 1 Google Search. Since then, we still hold the position for the last 6 months and we have done pretty good business in these months. Our online art gallery has earned a very good name in Kolkata. Please do not ever think that we are boasting our success. You will surely agree that there are always firm logic and precise decisive steps behind every success. That we did. Being new in Kolkata, we have no idea how to find the best web design company in Kolkata. You might frown, “Best”? I think everybody seeks the best. In fact, the word best gives you hilarious taste of sweetness, called satisfaction.

I am sure you are doing well in your business. Even if you are a writer, or a painter, or just a jovial person to interact with people, I will strongly suggest you to create a website for your own to pull the internet traffic to your place. Not only the design, arrangement of website elements in proper position in each page, color, and style of the site,

but what also matter are the

• Content
• Hyperlinks
• Interactive Chat Window
• Search Option
• Social Media Links
• Testimonials
• E-Mail Service and Contact Details
• Online Transaction Process
• Portfolio
• Blog Service
• Trademark
• Logo

I doubt if I have missed a few points to enlist. Please add some and post as comments.

My wife is a painter and I am banking professional working in a MNC. If you are not internet savvy like us as we were before our website was designed, no harm, then like us you are sure to succeed the best web design company in Kolkata who will guide you and work for you in every step from domain name registration, website design, website programming, web hosting, and promoting your products and services through Search Engine Optimization (SEO), online advertisement, forum posting, social media networking, and there are so many. Once your website is up, maintenance of the site is a continuous process of running and upgrading.

Trust me; you can save your time and effort by working out your plan according to the following 10 tips:

Tips 1

Search for “best web design companies in Kolkata”.

Tips 2

Select a few from the first 10 websites

Tips 3

Check the kinds of service they provide

Tips 4

Check if communication facilities are satisfactory. Also, check if Skype Connection links are available. This is not essential but helps easy communication.

Tips 5

Check if at least all points from the above list are present in the website.

Tips 6

Shortlist a few companies based on the above parameters set that suit your requirement.

Tips 7

Contact all of them over phone, email, and chat depending on availability and inform them about your requirement stepwise. A preconceived and clear writ-up of your requirement will help both the parties.

Tips 8

Ask for complete quotation and tentative duration of project completion. Never miss to get to know about the kind of after sales service they will provide.

Tips 9

Check the best price, best timeframe, and best service as per your understanding. It will be wise to discuss with your friends, relatives, colleagues, and business associates who are knowledgeable and experienced in this field. Restrict yourself from being emotional to give the total responsibility of web designing of your site to somebody for the sake of relationship with the person.

Tips 10

Finalize and close the deal.

The rest is the taste of success and a happy journey. Hassles may creep up but you will sail across if the company you have banked upon is a good visionary in web design and web promotion. I am sure that the above 10 tips will help you foresee the tips of iceberg failing of which made the Titanic sink. Just a moment; never forget to give me the good news of your success in finding the best web designing company in Kolkata and finally making it up. That time, the whole world will be at your hand. Cheers!

Saturday and Sunday are weekly holiday for Xigmapro Software Pvt Ltd.

All holiday list which are falling between monday to friday are:

New Year : 1st January, Tuesday

Sarswati Puja : 15th February, Friday

Dol Jatra ( Holi) : 27th March, Wednesday

Good Friday : 29th March, Friday

May Day : 1st May, Wednesday

Independence Day : 15th August, Thursday

Viswakarma Puja : 17th September, Tuesday

Gandhiji’s Birthday : 2nd October, Wednesday

Durga Puja (saptami to Dasami) : 11th october, Friday to 14th October, monday

Christmas Day : 25th December, Wednesday

What’s penguin anyway?
Basically Google has once more changed its search engine algorithm. Google is aiming for best search result experience for the users. You have heard that right; Penguin ate up some sites; webmasters started panicking and then the expected thing happened – usual Google bashing. Now, the dust has settled down.  Google dance (that some sites ended up doing) has also slowed down
Here are our observations

• Websites that had  ignored their on page  SEO have suffered
• Overuse of the targeted keyword got bashing
• Stuffing the Meta tags and descriptions with keywords got bashing
• Ignoring the Blog sections was penalized
• Forgetting the social media fetched Google frown

After the Panda update Penguin is another bold step towards ensuring QUALITY is the KING in website’s sustainability.

So what is in Penguin?
Simply put – the sites which don’t follow the Google’s “quality guidelines” (webmaster guideline) are brought down in the rank.

Dealing Penguin
Don’t worry if Penguin has come to chill here this summer, we have equally cool tools and techniques in our arsenal to counteract. Our arsenal is equipped with quality contents, tips and techniques on SEO; perfectly honed over years of experience and trusted by our wide range of clients from broad spectrum of industries.

CONTENT AND QUALITY CONTENT – that’s the keyword!
With this changing scenario quality content is more in demand and which would decide the fate and course in SEO.  Though it may sound cliche, with each news release of search-algorithms, reliance on unique-quality-content is becoming more evident. It’s not only users’ traffic important but how much time they stick to your site that determines the success of your internet marketing. Quality contents help the visitor to stick to your site and convert them to your customer. Content is the queen who’s going to stay beyond sixty years, perhaps forever.

We are always following the Google’s search logic and spend diligent long brain-storming sessions to come out with customized solutions which aimed to benefit our clients like you. With a team of industry experts in quality content writing and SEO you can be rest assured to get the best quality results.

What we do?

• WE use keywords only when needed: We focus on quality and use keywords but only when there is a relevant context.
• WE make the content social: we create the content in such a Create your content in such a manner that it gains some popularity on social media and social networking websites. Our dedicated content writers create compelling and meaningful headlines and develop the content that is bang on target.
• WE also create content for other websites and blogs: Quality backlinks matters and we do it ethically. We write contents for other blogs which helps you gain new exposure and earn quality backlinks.

• WE create online forums and blog comment sections: Yes, these kicking and are still standing as the staggering source for some link juice, but even if you don’t, the added exposure you get — and the potential for greater traffic!

• WE maximize your conversion rate: We analyze your site’s content to see how well it is working to convert every click into a sale.

These points are driving us to deliver an optimized solution which guarantees your websites’ success by not only increased traffic but sustained traffic.
With us , we are sure, even you would start believing in …Pen is mightier than Penguin.

Saturday and Sunday are weekly holiday for Xigmapro Software.

All holiday list which are falling between monday to friday are:

Good Friday : Friday, April 6

May/Labor Day: Tuesday, May 1

Independance Day: Wednesday, August 15

Biswakarma Puja: Monday, September 17

Mahatma Gandhi BirthDay: Tuesday, October 2

Durga Puja(Mahasaptami to MahaDashmi): Monday October 22 to Thrusday October 25

Lakhshmi Puja : Monday, October 29

Deepavali/Diwali/Dipabali: Tuesday, November 13

Chritmas Day: Tuesday, December 25

Gurunanak Birth Day: Wednesday, November 28

We recently launched Xigmapro Toolbar. Install it in your browser to get all latest updates at one click.

Still, one of the most overlooked aspects of call to action is its wording. As a matter of fact it is not a good idea tolet your visitor think much on what to do next when it comes to the point of  ‘call to action’.

Most common mistake: Let’s say you are the professional service company. Now think that you want the vistors to take a look at your site and take a consultation with you through the online form. So, ypu have made the primary call to actiopn as ‘REQUEST FOR CONSULTATION’. Ouch that’s a costly mistake indeed because the browser would be interested to judge you as a service provider initially before taking the consultation. Prior writing your call to action it is certainly better to do little thinking. Employ your website analytics to find out what pages people visit just before requesting a consultation. The browser surely have a list of questions about your company, try to find out those.

Tip 1: Once you figure out what questions you need to answer it is the time to direct the visitors to the page which answers their questions. Your landing page call to action should contain “See our portfolio”. ” our case stidies”, “Services we offer”, to offer answers to their WH questions.

Tip 2: Place whatever content your customers are looking for right at the home page. It is all about providing appropriate goods on the platter for your visitor as soon as they visit your page.

Here are a few other factors to consider when reviewing your website’s call to action:

Point 1: Let’s accept the fact – not all of your website visitors are the same so it is of aparamount importance to look at each of these traffic sources befopre jumping at the conclusion on what your website visitors do and don’t. Also, there are visitors who are hardly aware about your product yet so pay special attention to these visitors since they are the prospective customers our office. Well, how do you like the idea of creating landing pages for each of your services? This way you can easily segment your traffic by visitor role and customize your calls-to-action for each of them.

Point 2: Never simply rewrite your call to action and launch it. Get it checked by conducting A/B testing. A good way to do this is by using the Google Website Optimizer.

DO NOT make your call to action

• Cluttered and unclear
• Confusing with too many choices
• Asking too much information from the user
• Using too many visual distractions
• Using too much text on the page

Here are a few tactics:

Stay offline: To be honest if constant interruptions are keeping you from writing, it is better to minimize these. Log out of the chat, put your cell on the silent mode and try to shut yourself out from all the possible distractions.

Set your writing time: How do you like the idea of setting aside your writing time? Ot is certainly a good idea to carve out a time to write and then simply ignore the block!

Take writing as a regular task not as an art: the famous and prolific writer- Stephen King once said – if we think ourselves as the labourers it becomes much easier to sit down and write! Honestly, at the day’s end we are just creating things – poems, stories, articles- only we use grammar and vocabulary instead of brick and mortar. Put your critical brain off and it helps to beat your block!

Set deadlines and try keeping it : Yes it helps. It is a good idea to find a writing partner and hold each other to deadlines in an encouraging way

Break it up : If possible, break the writing task into smaller, more manageable tasks. Set your own goal to complete your research in one day and the next day you can finish the outline. Take another day to break the writing tasks down based on the outline.

Be wary of your own dilly – dally tactics: Ask yourself, are you tending to procastinate or is it that you are really busy! Are you really busy or are you simply putting it off? It is important to get the answers of all these questions.

Well, this is the consistent problem with the ‘ranking centric’ mindset, which does not reflect a powerful rationale for getting involved in SEO! In general, if the prospect can’t explain what he or she hopes to achieve beyond than mere “higher rankings” or “more traffic”, the point comes in educating. The point we want to make here – as more and more people are getting into SEO for the wrong reasons it is perhaps the best time to educate them.

Achieving high rankings for targeted key phrases is just a small piece of the entire online marketing puzzle and now we will discuss a few additional, but equally vital, pieces.

Website Conversion: This is the art and science of getting more of the people who come to your website. As a matter of fact – the critical point that is commonly overlooked is that no number of high search engine positions will address the real problem if your site fails to serve as an effective marketing and sales tool. Well , it is not high traffic whioch matters but high sales volume which plays the trick!

Online PR : Your website is typically one potential online destination where people can find more about your company so its time to optimize your site better with optimized press releases and expert articles. It is advisable to have your company name mentioned on popular news sites and industry portals, where credibility is more inherent.

Optimized Press Releases, articles and newsletters: when one researches for news related to your industry, you want your company represented in the results and this is where the press release service keeps you covered.one more way to promote your expertise and business is to write expert articles and submit them to the leading online publications in your field. On the other hand direct mail which was once considered as the marketer’s dream has been replaced by the newsletter service.

Yes, these are simply few of the additional ways to expand an online initiative beyond a misdirected ranking-centric approach.

Tuesday, September 27, 2011 : Mahalaya

Durga Puja

Monday, october 3,2011:  Saptami

Tuesday, october 4,2011: Ashtami

Wednesday, october 5, 2011: Nabami

Thrusday, october 6, 2011: Dashami

Tuesday, october 11, 2011: Lakshmi Puja

Wednesday, october 26,2011: Kali Puja

Thrusday, November 10,2011: Guru Nanak’s Birth Day

Notes: Saturday and Sunday are our weekly Holidays.