Tips for a ‘sticky’ landing page

No matter what’s your business size is, as an online business owner, what you need is a strong internet presence. The idea now is to attract visitors and keep them interested and this is exactly where the landing page of your site matters the most. Face it; the significance of the landing page cannot be denied as it is the store front either attracting or distracting your online audience. The importance of the landing page can be better understood only if we have a clear understanding of what the landing page is all about.

Landing Page: What’s that?

In lay language the landing page is an introduction to the company with all the necessary information about the company aligned in a specific structure, which is to the point and accurate. In technical term the landing page is in fact any page where the traffic is directed to for some specific purpose and to take certain actions. As a matter of fact the significance of a landing page is to let the visitor take the desired action. Well, the point is the visitors may come from the organic search results such as pay per click, email newsletter, blogs, banner ads etc and ‘land’ at the home page (landing page) of your site.

Here comes the most important point- proper landing ensures better convenience for the users. In fact it takes just 2-3 seconds to decide whether to hook on to the site or to leave. Yes, you got it straight here bad landing pages has a direct impact on the effectiveness of your online marketing.

Well, try to read between the lines here, we are talking about a neat landing page which is the ‘must’ element in beefing up your web presence. So instead of spending an arm and a leg to get more traffic why don’t you just make the ‘landing page’ better!

How ? Here are some tips revealed to help you along the way to an amazing landing page

Create tailored landing pages: Try to club each special offer (that you provide) under its own landing page, with contents similar to the ads that link to it.

Clear call to action: Yes, this is important because the visitor must be invited to take action and to do something to complete the transaction. Well, this can range from purchasing the product to subscription or even providing of information.

Keep it clear and focused: That’s the keyword CLEAN LANDING PAGE. Never clutter your landing page with unnecessary information. Just keep it down to what is necessary for your visitor to make a decision and take action. Avoid distractions on the landing page and let the page do its work without tempting the visitor to look at other things or go to other places.

KISS (Keep It Simple and short): No more hanky panky , no more beating around bushes; the fact is you have got the visitor on your landing page so there is no need to sell the visitor with Flash and eye-popping images. Try to keep everything simple and straightforward. Consider using titles to focus things even more.

Load it up quickly: This is important and 8 seconds should be the very most time that it should take for the landing page to load completely. Well, be realistic and not everyone has broadband, so ensure that the landing page loads in a reasonable amount of time even on dial-up.

Create your own benchmark: Test and change the landing page according to the results to get the desired results. Try and create multiple landing pages and see which ones work the best. And once you figure out what works the best you can fine tune it even more for optimal results.

Avoid doing the following mistakes:

  • Cluttered and unclear calls to action
  • Confusing users with too many choices
  • Asking too much information from the user
  • Using too many visual distractions
  • Using too much text on the page

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