SEO: Optimizing for the search engines

Let us now talk about the search engines and how you will get the massive benefit from them! Do you know that the search engines are the biggest source of traffic to your website and when you do a proper SEO, you can get your website ranked and also can attract relevant traffic to your website, all for free.

Let us face it, there are plenty of people who often do search for something online using the popular search engines like Yahoo, Google, Bing or MSN and research says that more than 80% of people out of the online searchers do not make it to the second page of the search result.

To make your site visible, you will definitely want it to be in the coveted top 10 in the major search engines. But who is the magician and what is that magic wand which helps tour site to climb high in the SERPs? Search engine optimization popularly known as SEO is an overwhelming technique, which helps your site to climb high while steering in the relevant footprints. There is so much out there in this search engine marketing and optimization technique that it will bemuse you. However, if you boil down all these, you will find only three core things, ‘’Keywords’’,” on site optimization “ and “off site optimization”.

Keywords: In the online optimization everything seems to center around keyword and is therefore the most significant step. When you type something in the search engine like, ‘’ free software tools” , there are actually a number of things which plays significant roles in the relevant search result that you see. However, the top results are reckoned as the most relevant search results. Now the most important thing is for keywords like this there is always tough competition and it is indeed not worth competing as it takes months to be on the first page. So, does that mean you won’t target for keywords? Certainly not, so target for keywords which have a general higher search volume, but low competition rate, to illustrate to your niche business area. This is indeed a key step.

Once you are done with your keyword analysis it is the time to take the next step, On-Site SEO.

On site SEO is the process of making sure that all your keyword appears in the appropriate places on your website. Apt keywords in right places like in Meta tags, title tags etc helps Google and the other search engines to establish your website as a relevant one to what people are searching for. For a good onsite SEM and SEO, you need to put the keywords in your title, your meta tags, the website description, the H1, H2, H3 tags, and Bold them.

Now let’s get into off-site:

Off site SEO is one of the hardest factors with search engine optimization. Here it is in nutshell. The search engines look for how many websites have links on your site to determine the importance of your site. There is a catch line again! The search engines also look for quality back links. Confused? Well here it goes. You have a website with 90 back links of mediocre quality and Mr. X has a website with 70 back links with high page rank sites like YouTube, squidoo, ehow etc! Ouch his website will rank higher and will get a better visibility!

And that is all about SEO in nutshell. There are still tons of unsaid tricks, you can play with, however those are the vital points to remember to start with.

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