Google Panda Update: Let’s adjust the world according to him!
Google panda update is on so it is the best time to revisit what exactly Panda is and what it is not. Your friend is talking about it; perhaps your colleagues are worried about it so now it’s your turn to know about the Google Panda Update to encash its benefit in making your site climb high. That’s right; Google updated Panda in late June, and now is the perfect time to run through the update.
Panda is certainly not an overall ranking algorithm which has been employed by Google, the age old algorithm rule has been rightly aligned and revised to make the big thing happen ONLINE. Let’s start from the basics of the SEO. Once the Search engines collect pages from across the web they sort through it to determine which the best are. As a matter of fact, Google is continuously tweaking the algorithm rule to make changes. Well, if the algorithm were a real recipe then this new Panda update is like adding a bit of salt, a pinch of sugar or may be a teaspoon of a new flavoring. The algorithm is pretty much the same, barring the little changes.
For the uninitiated Google’s Panda Update is actually a revision to the algorithmic rule for pages that it considers as poor quality. The Google Panda takes into consideration the metrics as opposed to the only determining factor for example the inbound link count or the keyword usage. The Google Panda update usage statistics like the tine on site, bounce rate and average page reviews takes into account. Panda also determines your page value based on the social signals and on the amount of branded searches.
With new panda update it is simply not adequate to front load your Title Tag with well researched keywords, throw a few keywords here and there into the body of the page, and simply submit the page to a few directories! Well you have to fortify these on site SEO methodology by submitting your site to some awesome sites- the site that actually engage and appeals the real browsers.
It goes without saying that Google tweaked their algorithm rule in order to deliver the most relevant result to their users. Let’s take an example – many a time you have typed “How to… “ in order to get some kind of informative article. Google has come up with Ezine articles and to your awe you have often noticed how frustratingly spammed these contents are. Google does not want to lose its valued client like you owing to spammy results.
Great content, scalable and scanable writing, great submissions to high PR sites are now almost mandatory as per Google Panda update. Forget the concept of Panda once, for the take of your site also it is a significant benchmark indeed set by the Search Engine.
Let’s adjust our online world as Panda. Confused where to start with? Wait I will tell you step wise!
First look at your site and the analytics also. Try to be honest to yourself to identify both your strength and weakness. Let’s say, you observe a high bounce rate, waste no time to take the necessary measure
Bank on the industry leaders to create high quality, relevant and usable content which would be liked by the real users. Yes, keep them in mind always and remove low quality, spammy materials. Trust me Google Panda is pretty merciless when it boils down to content!
And get active in Social Media. Google Panda update is taking social media participation as a positive indicator to steer your site. Ensure making social work for your site now.
Do you have duplicate content in two pages? Remove at the earliest or else employ the rel=canonical tags to specify which page of you want Google to index. Now the most important word- DO NOT PLAGIARIZE. As alluded above Google has become stricter to plagiarism!